New Balance
Mellisa Smaltz is an experienced e-commerce professional with a strong background in digital strategy and management. Currently serving as Senior Manager for the e-commerce Team Sports at New Balance since July 2021, Mellisa is responsible for leading digital compatibility, modernization, and managing the P&L while shaping the strategy and vision for eCommerce and marketing initiatives. Previously, Mellisa held various roles at Staples from May 2014 to July 2021, culminating in a position as Senior e-commerce Manager, overseeing B2B site strategy and content execution. Mellisa began a career at The TJX Companies, Inc. in September 2011, progressing through multiple roles related to planning and allocation, and initiated professional development with an internship at Dartmouth-Hitchcock. Academically, Mellisa holds a Bachelor of Science degree in Business Administration and Management from Plymouth State University, earned between 2007 and 2010.
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New Balance
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New Balance Athletics, Inc., best known as simply New Balance, is an American multinational corporation based in the Boston, Massachusetts area.