Shambhu Jha

Shambhu Jha is an accomplished executive with extensive experience in global merchandising, brand management, and strategic marketing. Currently serving as Vice President of Global Merchandising at New Balance since July 2022, Shambhu inspires teams to achieve merchandising excellence and implement a comprehensive end-to-end process in an omni-channel environment. Prior to this, Shambhu held various influential roles at adidas, including Vice President of Market Acceleration and Concept to Consumer & Business Planning, where responsibilities included managing brand divestitures and driving sustainable growth in the Asia Pacific region. Shambhu's career began at Reebok, leading regional merchandising and marketing operations, and also includes a role at General Motors as a Senior Marketing Executive. Shambhu holds an Executive Development Experience from Harvard Business School and an MBA in Marketing from the Institute of Management Technology, Ghaziabad.