Caroline McCusker

Caroline (da Cunha) McCusker is a skilled marketing strategist with extensive experience in inbound and consumer marketing. Currently serving as a Senior Inbound Strategist at New Breed since November 2021, Caroline previously held roles as Consumer Marketing Manager at MIT Technology Review and Acquisition Marketing Manager at Cultural Care Au Pair. Major achievements include leading innovative marketing campaigns, significantly increasing conversion rates, and optimizing digital advertising performance across multiple platforms. Caroline's background also includes roles at Social Fulcrum, Startup Institute, and NARAL Pro-Choice America, showcasing a robust track record in data-driven decision-making and campaign management. Caroline earned a Bachelor of Arts in Sociology from Dickinson College, with a focus on Consumer Behavior and Economics.