Lucy Hancock is a seasoned professional in creative content and communication, currently serving as the Creative Content Director at New Commercial Arts and as the Founder of Worthy Creative LTD, which focuses on authentic branded storytelling. With a background in global brand communications at The Body Shop and extensive freelance writing experience for major outlets such as BBC, VICE Media, and The Guardian since 2014, Lucy has cultivated a robust skill set in journalistic rigor and strategic storytelling. Previous roles include significant positions at BBC Radio 4 and BBC News, where Lucy contributed to the development of various media projects and podcasts. Lucy holds a BA in English and Philosophy from The University of Sheffield.
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