Natalia Silvina Fernandez

Director Of Strategy at New Engen

Natalia Silvina Fernandez has a strong background in media services and account management. Natalia Silvina is currently working as the Director of Media Services at New Engen, Inc. where they oversee a team and manages multiple digital campaigns for a portfolio of brands. Prior to this, they held the role of Associate Director at the same company, focusing on full-funnel digital programs and team management. Natalia also has extensive experience at MediaCom, where they served as a Senior Regional Account Manager, leading media planning and budget allocation for various clients across multiple markets. Natalia Silvina also worked as a Regional Strategic Planner, developing long-term strategies for Procter & Gamble accounts. Earlier in their career, Natalia worked at CCR Group as an Account Manager, where they were responsible for client management and quantitative analysis.

Natalia Silvina Fernandez pursued their education in various institutions and fields of study. In 2000, they enrolled at the University of Buenos Aires and completed their Bachelor of Business Administration (BBA) degree in 2006. Following this, they furthered their education at the Universidad de 'San Andrés', specializing in Marketing from 2008 to 2009. In 2019, they attended the Northwestern University - Kellogg School of Management for a short course centered around Digital Marketing Strategies, with a focus on Data, Automation, AI, and Analytics.

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