Liam Shaw is a seasoned professional in the sports and retail sectors, currently serving as Product Manager, Sport at New Era Cap since October 2020, where previous roles include Planning & Production Manager, Merchandise Manager, and Commercial Operations and Partnerships Manager. Prior to this, Liam held the position of Partnerships Account Manager at the AFL - Australian Football League and various roles at Super Retail Group including Team Gear Account Manager. Experience also includes Retail and Merchandise Manager at Carlton Football Club and several leadership positions at Super Retail Group. Earlier career stages featured roles such as Event Coordinator at Big Dog Creative and Assistant Manager at Sportsmans Warehouse. Educational qualifications include a Bachelor's Degree in Business (Marketing) from RMIT University, complemented by a Short Course in Merchandise Planning from SMART IN PLANNING.
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