Lynda Petherick is an accomplished Chief Information Officer at New Look and a Non-Executive Director at the British Fashion Council, with a distinguished career in leadership roles at Accenture and Barclays. At Accenture from 2013 to 2023, Lynda spearheaded sustainability initiatives as Sustainability Innovation Lead UKI, advanced retail solutions as Head of Retail, Fashion and Travel UKI, and directed luxury fashion programs as Fashion and Luxury Practice Lead. Prior to Accenture, Lynda served as Managing Director at Barclays, where strategic transformation of third-party risk management and commercial operations was achieved. Lynda holds a Bachelor of Science in Economics with Politics from Loughborough University.