New School Foods
Jeffray Behr is a Mechanical Engineering graduate from the University of Waterloo, with extensive experience in process engineering and food production innovation. Currently serving as a Process Engineer at New School Foods, Jeffray focuses on optimizing plant-based fish manufacturing processes and designing production facility layouts. Previous roles include researching alternative proteins at Food Solutions Action and leading cost-reduction strategies at Rebellyous Foods. Jeffray has also contributed to various engineering projects in biomass energy, sustainability, and transit systems, demonstrating a strong ability to enhance operational efficiency and quality. With a background in both research and practical applications, Jeffray combines technical expertise with a commitment to sustainability in food production.
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New School Foods
New School Foods creates plant-based seafood with the same texture, flavor, nutritional benefits, and cooking experience as traditional seafood. The first product of the company is a plant-based filet that looks, cooks, and tastes like wild salmon. The company aims to accelerate the transition to a kinder, more sustainable food system.