Robert Fallon

Robert Fallon is an experienced sales professional currently serving as Regional Sales Manager at NewBasis since March 2024. Prior to this role, Robert held various positions at WireCo WorldGroup and Apex Tool Group, LLC, where responsibilities included leading regional sales, developing strategic marketing initiatives, and managing key accounts. At Apex Tool Group, notable achievements included driving significant regional growth and implementing strategic plans for both end-user-focused teams and national accounts. Robert's career began at Milwaukee Electric Tool as a Strategic Account Manager. Robert holds a Bachelor of Science in Biology from California State University, Fullerton, and an Executive MBA in Business Administration from the University of Phoenix.