Alyssa Rinck

Alyssa Rinck is an accomplished professional in product management and business development, currently serving as the Head of Product Management & Business Development for Digital Technology at Newell Brands since January 2022. In this role, Alyssa leads the strategic direct-to-consumer roadmap, coordinating efforts across various brand teams including Yankee Candle and Graco. Previously, Alyssa held positions at Newell Brands focusing on eCommerce, where responsibilities included vendor selection and the launch of several loyalty and subscription programs. Prior experience includes a Senior Consultant role at Cognizant and significant tenure at Macy's, overseeing a $500M+ P&L in third-party brand partnerships and managing financial forecasts exceeding $130M. Alyssa holds an MBA from the University of Rochester's Simon Business School and a Bachelor’s degree from the Fashion Institute of Technology, graduating Magna Cum Laude.