Stacey Wolf-Vigh

Stacey Wolf-Vigh is a seasoned professional in conversion rate optimization and digital commerce, currently serving as the Conversion Rate Optimization Lead at Newell Brands since July 2023. Previously, Stacey held the same title at Prismfly from April 2022 to July 2023 and spent a decade at New Balance in various roles, ultimately as Optimization Manager. Notable achievements include leading an Experimentation Roadmap that generated over $20 million in global lift in 2021 and initiating enhancements that resulted in a 68% increase in categorical sales in 2014. Stacey has extensive experience managing online brand performance and optimizing digital customer experiences, with a foundational background in business administration and legal studies from the University of Dubuque and Southwest Technical College, respectively.