Dominic Allinson is an experienced strategy lead currently at NewGen, where the agency focuses on innovative approaches to consumer engagement in a social-first environment. Dominic has a strong background in strategic roles across multiple organizations, including senior strategist positions at Kyma Media and Turopium Sports and Entertainment. Previous experience at Kairos Group involved a significant role in pioneering community engagement with brands and innovative marketing strategies. Dominic's early career includes positions at Kairos Media, freelance photography, and internships, building a comprehensive skill set in creative strategy and marketing. Dominic holds a Bachelor's degree in Economics and International Relations from Oxford Brookes University and has completed A Levels in Economics, History, and Biology at Elliott Sixth Form.
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