Newton
Arunabh Madhur serves as Chief Growth Officer at both Newton and Affle since April 2025, contributing extensive experience in driving growth and innovation. Prior roles include Regional VP & Head Business EMEA at SHAREit Group, where significant contributions were made to create value for advertisers and expand the gaming business across various platforms. Their experience also includes leadership positions at Meta, where Arunabh managed the growth of the performance business for financial services, and at M-TAXI, where Arunabh launched India’s first 2-wheeler taxi service. Arunabh's career is highlighted by key roles in revenue and partnerships at industry-leading companies such as Times Network, Zapak Digital Entertainment, Turner International, NDTV Media, and Star India. Arunabh holds a Leadership Program degree from the Indian School of Business and a PGDMM in Marketing Management from the Times School of Marketing, complemented by a Bachelor of Science from Sri Venkateswara College, Delhi University.
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Newton
Scale the Impact of Apple Search Ads Campaigns and App Store Optimization with Newton: Performance-focused iOS app growth platform, powered by data intelligence and in-depth expertise to deliver business growth. Newton is crafted for targeting and optimizing your organic and paid iOS user acquisition campaigns for bottom-of-funnel conversion goals - app installs, user activation, product purchases, and more. Utilizing GEN AI-powered multilingual keyword recommendations tool, market insights, automated bid optimization, comprehensive funnel analytics, rule-based automation, and dedicated client support, brands can improve visibility and expand the market share of their iOS app with Apple Search Ads and App Store Optimization. This results in acquiring new customers and driving business growth with an impressive ROI from your mobile advertising efforts.