Holden served as Uber's chief product officer from 2014 to 2018 where he founded the group that developed Uber’s self-driving technology, led the development of Uber Eats from its inception, spearheaded the Uber Elevate urban air transportation initiative and created Uber’s AI Labs. Jeff also held various leadership positions at Amazon for nearly ten years, working closely with founder Jeff Bezos before the company was even founded, leading to his role as SVP of worldwide consumer applications.