Saara Bergström

Saara Bergström has a diverse work experience spanning multiple industries and roles. Saara started their career as a Press Officer at the Finnish Competition Authority, where they were responsible for concept design and content creation for websites. After this, they worked as a Freelance Journalist for various print publications. Saara then joined Nokia as a Communications Trainee, and later took on roles such as Marketing Specialist, Online Marketing Manager, and Digital Marketing Manager. At Nokia, they led global community management teams, developed social media strategies, and managed marketing campaigns. After their time at Nokia, Saara worked at Manpower Professional as a Communications Consultant, where they created communications and marketing plans for global projects. Saara then moved on to Rovio Entertainment Ltd. and served as Manager for Social Marketing, Consumer Engagement, and Social Media Partnerships. Saara successfully developed social media strategies and player engagement programs for the Angry Birds brand. Saara also held the role of VP of Marketing & Communications at Rovio, where they oversaw marketing operations and built internal processes for successful marketing activations. Saara was a Board Member at Markkinointiliitto and played a key role in strategic decision-making. Currently, Saara is the Chief Marketing Officer at Next Games, a Netflix Game Studio, where they are responsible for all aspects of marketing, PR, corporate communications, and customer support. Saara has successfully scaled operations and executed multiple data-driven marketing activations and product launches.

Saara Bergström completed their Bachelor of Business Administration (BBA) degree at Helsinki University of Applied Sciences from 2000 to 2003. Saara then pursued a Master of Arts (M.A.) degree in Organizational Communication, Marketing, and Sociology at the University of Jyväskylä from 2003 to 2006. In 2009 to 2010, they attended Taideteollinen korkeakoulu - Konstindustriella högskolan, focusing on User-centric web design and user experience design. Prior to their university studies, Saara attended Vuosaaren lukio, but no specific start or end year was provided for this institution.