Bijal Patel (née Dattani) has extensive experience in digital marketing and online optimization, currently serving as the Online Optimisation Manager at Next Ltd since October 2016, also holding the role of Online Personalisation and Customer Experience. Prior to this, Bijal held the position of Digital Marketing Manager at Keyline Civils & Drainage for a brief period in 2016 and worked as a Digital Marketing Assistant at Travis Perkins plc from April 2014 to March 2016. Bijal began a career in marketing as a Marketing Assistant at Dunelm (Soft Furnishings) Ltd in late 2013. Bijal holds a degree in Business Management and Human Resources from The Nottingham Trent University, completed in 2013.
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