Rhyse Chapman is a Senior Web Analyst at Next, with experience in app analytics for major brands including Victoria’s Secret and Reiss. Previously, Rhyse served as a Digital Data Executive at Rentokil Initial, where responsibilities included maintaining analytics reporting across over 180 global markets and generating actionable insights to improve site performance. Rhyse holds a Master of Science in International Marketing and a Bachelor of Arts in Media and Communications from the University of Sussex, along with a Level 4 Data Analyst qualification from Avado. Earlier roles included Digital Marketing Executive at James Oakley Media, Digital Marketing Officer for the Geoscience Energy Society of Great Britain, and a Retail Advisor at O2, achieving notable sales and customer service success.