Pernille Rydén

Pernille Rydén, PhD, is a seasoned academic and strategic consultant specializing in the intersection of digital technologies and management practices. Currently a visiting researcher at USC Marshall School of Business and a strategic mindset specialist at Mindtalize, Pernille Rydén offers research-based advice to enhance leadership effectiveness through technology deployment. With extensive teaching experience at Copenhagen Business School and previous roles in administration and strategic development at IT-Universitetet i København and the Technical University of Denmark, Pernille Rydén's expertise encompasses areas such as social media, big data, and customer-centric digitalization. Educational qualifications include a PhD in Strategic Cognition of Social Media from Copenhagen Business School and a Doctorate course in Social Media Marketing from UC Irvine.