Pratheep Arun Raj B is an experienced Enterprise Architect at NextRow Digital since December 2021, specializing in solutions for Customer Data Platforms with a focus on Adobe Experience Platform (AEP). Previously, Pratheep held multiple roles at Xerago from February 2013 to December 2021, including Head of Digital Analytics, where responsibilities included onboarding new analytics-related businesses, and Analytics Architect positions involving Adobe Analytics and Adobe Target. Earlier roles at Xerago encompassed various management and analytics-focused positions, including a proactive approach to data analysis and client management. Prior experience at iOPEX Technologies as an MIS Analyst involved dashboard creation related to employee performance. Pratheep holds an MBA in Marketing from Anna University Chennai and a BE in Electrical, Electronics, and Communications Engineering from Srinivasa Institute of Engineering and Technology.
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