Michael Bietenhader

Michael Bietenhader has extensive work experience in various roles and positions.

Michael is currently working as the Chief Consulting Officer / Executive Director at nexum AG since October 2022.

Previously, they served as the Owner and Managing Director at MilesAhead AG starting from March 2019.

Michael is also a member of the Board of Directors at Brauerei Unser Bier since May 2022.

In addition, Michael hosts the Loyalty Talk Podcast since August 2020, where they conduct informative conversations with experts in CRM and loyalty marketing.

Aside from their podcast, they are a lecturer at Berner Fachhochschule BFH since December 2021 and at HWZ Hochschule für Wirtschaft Zürich since May 2019, teaching courses on customer experience, service management, and marketing automation.

Before their current roles, Michael worked at Coop, where they held various positions including Head of Digital / CRM / Data Analytics, Deputy Head of Marketing, Head of Digital Advertising / CRM / Direct Marketing, and Project Manager for customer programs. Michael worked at Coop from May 2004 to February 2019, gaining extensive experience in digital marketing, CRM, and project management.

Michael Bietenhader attended the University of Basel from 1999 to 2001, where they pursued studies in Business Administration (BWL). However, the information does not specify if they obtained a degree from this institution. Following this, from 2001 to 2004, they enrolled at the University of St. Gallen and successfully completed a lic.oec.HSG degree in BWL, with a focus on Marketing. In terms of additional certifications, in May 2020, Michael Bietenhader received the Certified Loyalty Marketing Professional (CLMP) credential from The Loyalty Academy.