Abhineyt Singh

Director Of UX at NFL

Abhineyt (Nick) Singh is a seasoned UX professional currently serving as the Director of UX at the National Football League (NFL) since November 2023. Prior to this role, Singh was self-employed as a freelance UX consultant and held various positions including Design at Productiv and VP/Group Director of Design at CXC, where the focus was on design thinking, user experience design/research, and product development. Previous experience includes significant roles at Uptake Technologies, LLC, DigitasLBi_US, Blue Cross Blue Shield, and Human Factors International, contributing expertise in UX research, usability testing, and strategic design initiatives for notable clients such as ABC Disney and Ernst & Young. Singh holds a Master’s degree in Human-Computer Interaction from DePaul University and a Bachelor of Arts in Psychology from the University of California, Riverside.

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