Meredith Battin Shumard

Meredith Battin Shumard serves as Vice President of Business Operations and Club Media at the National Football League (NFL), having joined the organization in 2007. In this capacity, Meredith directs comprehensive activities aimed at fostering organizational alignment and leads a high-performing team of over 40 members to ensure efficient daily operations. Previous roles within the NFL include leadership positions in digital content, monetization, and integrated marketing, where Meredith oversaw the development of strategies that generated significant sponsorship revenues and enhanced engagement across digital platforms. Early career experience includes marketing internships at various organizations and a managerial role at American Express. Meredith holds an MBA in Marketing from UCLA Anderson School of Management and a BBA in Business from the University of Michigan.