Piers Watson

Piers Watson has over 25 years of experience in various strategic and customer-focused roles. Piers started their career in business development and solution design at Corus in 1995. Piers then held multiple marketing positions at Capgemini from 1996 to 2003, including European Marketing Manager and Global Marketing Manager.

From 2004 to 2007, Piers worked as a Managing Consultant at Capgemini Consulting, leading projects focused on customer transformation and change management. Piers helped clients achieve significant cost savings and transition their business models towards a customer-centric approach.

In 2007, Piers joined Legal & General and held several senior strategy roles within their Insurance and Savings divisions. Piers played a key role in driving customer leadership and digital transformation within the organization. Piers developed strategic frameworks to improve customer satisfaction, retention, and profit optimization.

Starting in 2015, Piers was appointed as Head of UK&I Customer Propositions at AXA UK. Piers was responsible for addressing the consumer trust crisis and building a unified customer experience framework. Piers implemented customer-led, digital, and data-enabled solutions to transform customer experience and drive business improvement.

In 2020, Piers established their own company, PIERS WATSON ASSOCIATES LTD, focusing on business strategy and customer experience transformation. Later that year, they joined NFU Mutual as the Head of Customer Experience.

Overall, Piers Watson has a proven track record of driving customer-centric strategies, digital transformation, and achieving business growth through exceptional customer experiences.

Piers Watson obtained a Diploma in Marketing from the Cambridge Business School in 1996. Prior to that, they completed a Bachelor of Science (BSc) degree in Industrial & Business Systems from De Montfort University, which they attended from 1989 to 1993. In addition to their formal education, they hold certifications in Agile Project Management: Project Delivery from Udemy (obtained in April 2020), Digital Marketing from Google Digital Garage (obtained in April 2020), and a Diploma in Marketing from CIM | The Chartered Institute of Marketing (obtained in 1996).