Alicia McCarron

Alicia McCarron is a seasoned professional in partnership marketing, currently serving as Senior Manager of Partnership Marketing at the National Hockey League (NHL) since January 2022, after having held the position of Manager in the same department. Prior experience includes managerial roles at TSN - The Sports Network - Canada from October 2017 to January 2022, where Alicia was instrumental in developing and executing innovative multi-platform brand partnerships, along with a prior role as a Coordinator in the same field. Alicia's career began with the Toronto Blue Jays as a Seasonal Associate in Corporate Partnerships and includes marketing internships and positions at various organizations, such as LEVEL5 Strategy Group and St. Michael's Buzzers. Educational qualifications comprise a Graduate Certificate in Sport and Event Marketing from George Brown College and a Bachelor of Arts in Honours Communications from Wilfrid Laurier University.