Samantha Potes Paul

Senior Manager, Consumer Products Licensing at NHL

Samantha Potes Paul has a strong background in consumer products licensing, marketing, and retail sales. Samantha has extensive experience working in various roles within the National Hockey League, with multiple accomplishments such as leading cross-functional teams and developing B2B retail resources websites from scratch. Additionally, Samantha has held positions at companies like Procter & Gamble and Rogers Wireless, further enhancing their skills in marketing and coordination. Their education includes studies at the University of Toronto, University of St. Michael's College.



  • Senior Manager, Consumer Products Licensing

    October, 2021 - present

  • Manager, Consumer Products Licensing

    November, 2016

  • Account Executive

    September, 2006

  • Retail Sales & Marketing Assistant

    June, 2000