James Barr

James joined nib in 2005 and has held several senior management roles in marketing and products, including Group Marketing Manager across our Australian Residents Health Insurance division. His previous role saw him head the International Visitors business as General Manager, helping to improve the international member experience and operating efficiencies.

In 2020 he was promoted to Chief Executive – International Visitors and is responsible for growing the member base for nib’s international students and workers businesses including ensuring our products and services meet their needs.

James has more than 15 years of senior management experience at nib, with a wealth of knowledge and understanding across brand, marketing, product design, and pricing while managing high-performing teams to deliver outstanding business growth.

Prior to this, James held a regional management position at PMP Limited and has undertaken various education and training programs, including the Executive Development Programme with the International Federation of Health Plans.