Katie Knorr Siegel is a seasoned professional in multiplatform analytics, currently serving as Vice President at Nickelodeon since March 2014. Katie has held several key positions within Nickelodeon, including Senior Director and Director of Digital Analytics, showcasing extensive expertise in the field. Prior experience includes roles at Viacom, where Katie advanced from Coordinator to Senior Manager in Search/SEO and Product Optimization from May 2008 to March 2014. Earlier experience includes internships at ESPN.com and Digitas. Katie holds a Bachelor of Science degree in Finance and Information Systems from NYU Stern School of Business.