Nielsen-Massey Vanillas
Orion Kelly has a diverse and extensive work experience spanning different roles and industries. Orion currently works as a Sales Director at Nielsen-Massey Vanillas. In addition, they are a Mentor at BeyondSKU, where they provide guidance and support to individuals. Orion is also a Co-Founder of Good Carbon Institute, a non-profit organization focusing on environmental sustainability.
Prior to these roles, Orion held leadership positions in various companies. Orion served as the Director of Category Management at The Chefs' Warehouse, where they managed a portfolio of 18k SKUs and led product mix development initiatives. Orion was also the Director of Merchandising at Baldor Specialty Foods, responsible for category strategy and development.
Orion has a strong background in international trade and expansion. Orion served as the Director of International Trade, North America at OCO Global, where they advised businesses on international growth opportunities and worked with government bodies to identify Foreign Direct Investment opportunities. Orion also held the position of Vice President of Marketing & Innovation at Hovis Ltd.
Earlier in their career, Orion worked at Unilever as a Global Category Marketing Manager on a contract basis, and at Senoble as Director of Innovation/Marketing.
Overall, Orion Kelly has a wealth of experience in sales, mentoring, category management, international trade, and marketing.
Orion Kelly's education history includes attending Saïd Business School at the University of Oxford, where they pursued an EMBA degree. Additionally, they studied Marketing/Marketing Management, General at Emerson College. Orion also attended The Culinary Institute of America, although the specific field of study is not mentioned. In terms of certifications, Orion obtained a Product Engagement Strategist certification from Section4 in March 2022.
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Nielsen-Massey Vanillas
Nielsen-Massey Vanillas is a leading purveyor of high-quality pure, natural vanilla and flavor extracts. Whether you are looking for retail, foodservice or industrial solutions, Nielsen-Massey has earned the reputation of offering distinctive ingredients to meet your specific needs. We are headquartered in Waukegan, Ill. with production facilities in Leeuwarden, Netherlands. We’ve been sharing the world’s finest, sustainably-sourced flavors from our family to yours for more than a century. We take pride in developing decades-old relationships with farmers across the globe to hand-pick the richest vanilla beans. Our slow, proprietary cold-extraction process preserves more than 300 delicate flavor compounds to ensure our vanilla extracts consistently deliver the richest taste. Our passion for flavor extends beyond vanilla to a wide range of flavor products sourced from premium ingredients and grown in the best conditions. Each ingredient is evaluated to meet our discerning quality standards. All Nielsen-Massey products are all-natural, allergen-free, GMO-free and certified Kosher and Gluten-Free. Fairtrade and organic certified products are also available. Our unwavering commitment to crafting the finest vanillas and flavors aligns with our goal of making the world a better place to live. As one of the first companies to introduce an organic and fairtrade vanilla from Madagascar, we are committed to sustaining the plants, people and communities in our supply chain. This includes improving economic prospects for farmers and making vanilla a more sustainable crop. Visit NielsenMassey.com for more information about our products, mission and values.