Heather Naboshek

Product Director, Campaign Analytics at Nielsen

Heather Naboshek is a seasoned professional with extensive experience in advertising and campaign management. Currently serving as Product Director of Campaign Analytics at Nielsen since September 2021, Heather previously held various leadership roles at Gannett | USA TODAY NETWORK from August 2005 to September 2021, including Sr. Manager of Ad Solutions. In these positions, Heather led teams in developing custom ad units for major clients, driving product innovation across multiple markets, and managing comprehensive ad campaign strategies. With a Bachelor’s Degree in Creative Advertising and Copywriting from the University of Illinois Urbana-Champaign, Heather combines creative insight with robust project management skills to achieve measurable impacts in revenue and client satisfaction.

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