Liliana Kowalczyk

Liliana Kowalczyk, PhD, currently serves as a Senior Modelling Analyst at Nielsen, where responsibilities include Marketing Mix Modelling, Econometric Models, and Machine Learning. Prior experience includes a role as a PhD Researcher in Quantitative Marketing at KU Leuven, focusing on Marketing Management and Econometric Market Modelling. Additional experience was gained at PwC Polska in the Sustainable Business Solutions and Strategy & Operations teams, as well as positions as a Business Researcher for the British Polish Chamber of Commerce and a Public Relations Intern at the Ministry of Treasury in Poland. Liliana Kowalczyk holds a Doctorate in Business Economics from KU Leuven, an Erasmus Exchange degree in Economics from the University of Paris I: Panthéon-Sorbonne, a Master's degree in Economics of Enterprise, and a Bachelor's degree in Economics from the University of Warsaw.