Michael Murrins

Michael Murrins is an accomplished professional with extensive experience in the media and measurement industry, currently serving as the International Product Lead Streaming and Prokurist at Nielsen since January 2012. In this role, Michael is responsible for developing and executing Nielsen's international streaming measurement strategy for various platforms and stakeholders, while also overseeing the implementation of company strategy in key European markets. Previously, Michael has held diverse positions within Nielsen, focusing on audience measurement, digital streaming, and client relations, as well as managing significant key accounts. Additionally, Michael has contributed to academia as a mentor at Universitätsgesellschaft Hamburg and as an external lecturer at Popakademie Baden-Württemberg. Educational qualifications include a Diplom in Business Administration from the University of Hamburg and ongoing executive education at Emory University.