Dafna Gabel

Dafna Gabel serves as the Global Strategy Lead for the Analytics & Activation Practice at NielsenIQ since July 2022, after holding the position of RGM Americas - Analytics & Consulting Lead. Prior experience includes the role of VP of Insights at PDI Software, where Dafna led insights and analytics aimed at driving business decisions for retailers and consumer packaged goods companies. As SVP of Insight and Strategy at SwiftIQ, a startup acquired by PDI Software, Dafna provided retailers and brands with on-demand insights leveraging real-time transaction data. Previous roles also include US Head of Analytics at emnos, where Dafna developed analytic solutions for loyalty and personalization, and Executive Director of Global Marketing Performance at Catalina Marketing, focusing on marketing program evaluation. Earlier experience encompasses leadership positions at Nestle USA, Kraft Foods, and Information Resources, Inc., with a foundational educational background in Statistics from Northwestern University.