Megan Belden

Megan Belden has extensive work experience in the field of market research and analytics. Megan is currently working at NielsenIQ as the Global Lead for BASES Advertising, a role they have held since October 2022. Prior to this, they served as the Vice President for BASES Ad Practice from August 2021 to November 2022, and as the Vice President for BASES & Neuro from October 2019 to August 2021.

Before joining NielsenIQ, Megan worked at Nielsen Consumer Neuroscience. Megan held the position of Director from February 2017 to October 2019, and also served as a Client Manager from April 2015 to January 2017. Prior to that, they worked as an Associate Client Manager from August 2013 to April 2015. Megan also participated in Nielsen's Professional Services Emerging Leaders Associate program, where they gained exposure to various functions within the company and worked with Fortune 50 manufacturing and retail clients to address business issues. Megan started their career at Nielsen as an Analyst in Innovation Analytics (BASES), where they leveraged predictive analytics for new product forecasting and optimization.

Before joining Nielsen, Megan was a Downing Scholar Program-Market Research Student Scholar at Xavier University. In this role, they conducted qualitative research on international low-income markets and identified solutions for multinational corporations facing challenges in emerging and transitional economies.

Megan's initial experience in the field began as an intern at Nielsen, where they completed research projects for new product studies and analyzed consumer data to provide insights for client deliverables.

Overall, Megan Belden has a strong background in market research, analytics, and leadership roles within Nielsen and is well-versed in leveraging data to address business challenges for clients.

Megan Belden completed a Bachelor's degree in Marketing and Management from Xavier University in 2011. From 2014 to 2016, they pursued a Master of Business Administration (M.B.A.) with a focus on Pricing Strategy at the same university.