John T. Peters

John has been a serial entrepreneur since 1990 when, just after college, he co-founded Zeus Tours & Yacht Cruises, an international tour and yacht cruise operator in Greece, eventually opening up offices in Rome, Salzburg and Buenos Aires. He also grew and sold a travel tech company, which was acquired by Rand McNally. John has held senior executive positions including President – Travel Media Group at USA Today, VP – Business Development at RCI/Wyndham, and Managing Director – Retail & Partnerships for Brush Creek Ranch, the nation’s #1 resort ranch. Currently, John consults for established companies and startups in the field of strategic partnerships. He has been featured in such publications as The New York Times, USA TODAY, Wall Street Journal, Business Insider, Internet Weekly, and many others. John also lectures at universities on the subject of entrepreneurship and has taught Marketing Analytics classes. John accepted the GOLD Adrian award for Digital Marketing Promotion for the “Best of the Road®” program he created, which generated over a billion media impressions in six months. John was also recognized as “Innovator of the Year” by the US Travel Association.