Hezrin Hashim is a seasoned professional with extensive experience in business consulting and customer relationship management, currently serving as a Business Consulting Manager at Niji since November 2020. Prior roles include serving as a Senior Consultant and CRM Manager at JUUL Labs, where responsibilities included defining customer lifecycles and optimizing engagement strategies across APAC markets. Experience as a CRM Analyst at Michael Page involved data migration and campaign management to enhance customer engagement. Earlier career highlights comprise a tenure as Assistant Manager of Loyalty Management at CK Tang Limited, focusing on strategic marketing for loyalty programs, and as a Senior Marketing Executive at Singtel, where data analytics informed business growth strategies. Hezrin Hashim holds a Bachelor’s Degree in Business Administration from Central Queensland University.
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