Nancy Zucco

Director Of Sports Marketing at Nike

Nancy Zucco has extensive experience in sports marketing, currently serving as the Director of Sports Marketing at Nike, a position held since 1996. Throughout the career at Nike, Zucco has excelled in managing partnerships with major sports leagues, particularly with MLB and NFL teams, including the Jets, Giants, Yankees, and Mets, and has been instrumental in aligning Nike’s brand initiatives. Previous roles include Brand Integration Marketing Manager, Sports Marketing East Coast Field Rep, and NFL Athlete Marketing Manager, showcasing expertise in corporate sponsorship, contract negotiations, and event planning. Prior to Nike, Zucco worked as an Account Coordinator at the National Football League, focusing on client relationships with prominent brands such as Frito Lay and Gatorade. Zucco holds a Bachelor of Arts in Communication from the University of Hartford.

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Timeline

  • Director Of Sports Marketing

    2019 - present

  • Brand Integration Marketing Manager

    2012

  • Sports Marketing East Coast Field Rep

    2009

  • NFL Athlete Marketing Manager

    1996