Yasmin Marrero

Yasmin Marrero is a highly skilled marketing professional with extensive experience in brand marketing and partnerships, currently serving as the North America Consumer Marketing Specialist for Nike, focusing on Partner Marketing since May 2022. In this role, Yasmin develops integrated brand marketing plans that enhance consumer engagement with Nike products, particularly through collaborations with major lifestyle retailers like JD Sports. Previously, Yasmin managed the multimillion-dollar partnership with the Bank of America Chicago Marathon and contributed to the development of the marathon apparel collection. Prior to Nike, Yasmin was the Director of Student Sales and Design at Campus Ink, where over $1 million in sales was achieved through innovative marketing strategies and partnerships with the University of Illinois Athletics. Additional experience includes managing customer relationships at Overture Promotions and interning at Live Nation, where Yasmin executed marketing and logistical tasks for events. Yasmin holds a degree from the University of Illinois Urbana-Champaign.