Mayu Daigo

Mayu Daigo is a seasoned professional with over two decades of experience in advertising and marketing at 日本経済新聞社, where Mayu has held various positions since April 2001, including Manager of ad operations and solution marketing for the Nikkei online edition, and Deputy Manager of product development within the ad operation team. Mayu has successfully developed advertising products utilizing expertise in DMP, SSP, and ad operation trafficking. As a digital marketer, Mayu played a key role in increasing the paid online subscriber base to over half a million since its launch in 2010 through targeted marketing campaigns. Additional experience includes working in advertising sales for the Nikkei printed edition, focusing on industries such as automotive, airline, tourism, and entertainment. Mayu briefly contributed to the US Ad team at Financial Times in late 2018 and holds a Bachelor's degree in Business Marketing and Communication from Aoyama Gakuin University.