Dan Passe

Dan Passe is an accomplished communications and marketing leader with extensive experience in the automotive industry. Currently serving as the Global Head of Communications and Marketing at Nikola Motor Company since March 2023, Dan has previously held key positions at Nissan Motor Corporation from December 2012 to March 2023, including roles as Director of Product Communications for North America and Director of Corporate Communications. Dan's earlier experience includes founding Passe Consulting Incorporated, leading marketing and communications for Penske Racing, and developing strategies for NASCAR sponsorships at Nextel. Holding a JD from Loyola Law School and a BS in Communications from Cornell University, Dan has demonstrated expertise in managing high-profile communications initiatives and building strong relationships at the executive level throughout a diverse career.