Andrea Tisdel

Director, Web Strategy & Optimization at Nintex

Andrea Tisdel has a diverse range of work experience in the field of web strategy, optimization, and marketing. Andrea is currently the Director of Web Strategy & Optimization at Nintex, a position they have held since March 2022. Prior to that, they worked as a Principal Consultant at GeekHive from September 2019 to March 2022, where they focused on digital strategy.

Andrea also has experience as the owner of The Sewing Fools, a business they founded in 2013 to make quilting easier for customers. Andrea managed the business until March 2022.

In their previous roles, Andrea served as the Director of Web Strategy at Lifesize from August 2017 to September 2018. Andrea was responsible for overseeing a team of web developers and digital marketers and ensuring the achievement of marketing strategies and performance improvements. Andrea also worked as a Senior Web Strategist at Lifesize from June 2015 to August 2017.

Before joining Lifesize, Andrea worked as a Marketing Consultant at Interactive Web Systems from July 2011 to June 2015. In this role, they managed marketing consulting projects and collaborated with clients on web analytics. Prior to that, they served as the Director of Search & Analytics at BancVue from May 2010 to December 2011, where they led a web analytics and search marketing team.

Andrea's earlier experience includes working as a Senior Manager of Web Marketing at 360training from October 2008 to May 2010. Andrea facilitated B2C and B2B client networks, collaborated with the executive marketing team, and mentored a top-performing team. Andrea also worked as an Online Marketing Manager and Business Analyst at lynda.com from February 2008 to August 2008 and from October 2006 to February 2008, respectively.

Before transitioning into the digital marketing industry, Andrea was the owner of Bertone Advertising, Inc from 1998 to 2006. Andrea also worked as a Training Specialist at KB Home from 1999 to 2001.

Andrea Tisdel obtained a Bachelor of Arts degree in Multi/Interdisciplinary Studies from The University of Alabama in 2021. Andrea previously attended Woodbury University from 1995 to 1997, where their degree and field of study are unknown. Andrea also has additional certifications in Google Analytics, Salesforce Pardot Specialist, and Persuasive UX: Influencing Behavior Patterns from Google, Salesforce, and lynda.com respectively.

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