Carlos Arturo Llerena

Carlos Arturo Llerena has extensive experience in management and marketing, currently serving as the General & Plant Manager at Nitrex Metal since October 2013, overseeing all aspects of operations in Mexico while promoting a culture of quality and inclusion. Prior roles include Chief Marketing Officer at iClic International Communications Inc, where Carlos focused on digital marketing strategies, and National Account Director at Young & Rubicam Group, managing marketing for Burger King's Master Franchisor in Mexico. Additional marketing management experience includes positions at Cadbury Schweppes Bottling Group, Maxxium, Brown-Forman, Shell, and Henkel Corporation, culminating in a robust marketing background across diverse industries. Carlos holds a Bachelor's degree in Business Administration from Universidad La Salle and a Bachelor's degree in Administrative Informatics from Centro de Estudios Universitarios de la Ciudad de México.