Francisco Sampaio de Moraes

Francisco Sampaio de Moraes is currently the Head of Creative Strategy at Niu Brand Activation. Francisco co-founded Natural Crave, serving as the Communications Manager, and also co-founded darefor as the Chief Strategy Officer. Francisco is also a co-founder and Creative Director at Outdare, specializing in guerrilla marketing stunts. Their educational background includes a degree in Marketing Management from ISCEM and a postgraduate degree in Applied Neuroscience to Consumption from PsicoSoma.