Johan S Friberg

Johan S Friberg is an experienced hospitality professional with a strong background in sales and marketing. Currently serving as Head of Sales at Nobis Hospitality Group since April 2022, Johan has held positions including Assistant Director of Sales and Sales Manager, focusing on corporate key accounts, international leisure, and digital sales across locations in Stockholm, Copenhagen, and Palma de Mallorca. Previous roles include Sales Manager at DigitalGuest and Client Success Manager at Flowbox, where support was provided in leveraging user-generated content for brand community building. Johan's earlier experience encompasses various sales and marketing roles at prestigious hotels such as Baha Mar, The Alpina Gstaad, and Rosewood Mayakoba, complemented by a Bachelor's Degree in Business Administration in Global Hospitality Management from Les Roches and comprehensive training in hospitality management.