Bryce Hoffman

Bryce Hoffman is an accomplished professional with extensive experience in strategic decision support and journalism. As President of Red Team Thinking LLC since June 2015, Bryce leads a team that assists businesses in stress-testing strategies and identifying opportunities and threats. Additional roles include serving as an investor and advisor at Nobody Studios since December 2021, and Principal at Hoffman Ink LLC since 2012. Bryce has also contributed to academia as a lecturer at the University of California, Berkeley's Haas School of Business from 2018 to 2020, and held senior strategist positions at fassforward Consulting Group from 2014 to 2016. Prior journalistic roles include writing for The Detroit News and Ann Arbor News, with a focus on the automotive industry and business reporting. Educational qualifications include a Fellowship in Economics from California State University - East Bay and studies at San Francisco State University.