Sam Winstanley

Sam Winstanley is an experienced professional in sector leadership and government relations, currently serving as National Sector & Partnership Lead at Noel Leeming since September 2024, overseeing a team with a significant $250m revenue responsibility. Previously, Sam held various leadership roles at The Warehouse Group, including National Sector Lead - TWG Business and Sector Head - Government, where responsibilities included enabling partnerships with government agencies through sustainable supply contracts. Sam's background also features a strong tenure at Air New Zealand in key managerial positions focused on government sales, alongside previous roles at Rapha Racing and adidas, where expertise in commercial strategy and relationship management was developed. Sam holds a Bachelor of Commerce and Administration from Victoria University of Wellington.