Jéssica Lago has a diverse work experience in the field of branding, communication, and strategic planning, spanning over a decade.
Jéssica is currently working at Nomad as the Coordinator of Branding and Communication, a position they started in August 2021. Prior to this, they were an Estrategista de Branding at Brand Gym from April 2021 to July 2021.
From August 2018 to April 2021, Jéssica worked as the Coordinator of Planning at Jüssi. Before that, they gained experience in strategic planning at Edições Globo Condé Nast, where they held the positions of Specialist and Analyst of Strategic Planning from June 2014 to December 2017.
Jéssica's earlier experience includes working as an Assistant in Special Projects and Events at Grupo RBS, where they handled brands like Pepsi, Kraft, Unilever, Ambev, and Melitta. Their responsibilities included creating, developing, and executing communication projects and proposals across multiple platforms, as well as market research and content trend analysis. This role also involved creating innovative advertising formats to enhance brand awareness.
Before joining Grupo RBS, Jéssica worked as an Assistant in Project Planning for Special Projects at Portal R7 from April 2013 to February 2014.
Through their various roles and responsibilities, they have developed expertise in branding, communication strategy, strategic planning, and market research. Jéssica's work experience reflects their ability to adapt and excel in different organizations and contribute to their branding and communication objectives.
Jéssica Lago completed their education in a chronological order. In 2009, they enrolled at Universidade Paulista, where they pursued a degree in Propaganda e Marketing with a focus on Comunicação. Jéssica successfully completed their studies in 2013. After a brief break, Jéssica continued their educational pursuits in 2016 by joining ESPM Escola Superior de Propaganda e Marketing. Over the course of two years, they completed a Postgraduate Degree in Estratégia e Ciência do Consumo, finishing in 2017. In 2018, Jéssica attended São Paulo Digital School, specializing in Planejamento de Comunicação Digital.
June 1, 2024 - present
August, 2021