Norco Bikes
Nik Hobbs has an impressive background in supply chain management, with experience at reputable companies such as Live To Play Sports, Norco Bikes, Specialized Bicycle Components, and Quality Bicycle Products. They also founded a consulting firm focused on operational and supply chain support for outdoor and athletic companies. With a Bachelor of Architecture and a Master of Business Administration in Global Business Management, Nik's expertise and leadership skills have been instrumental in organizational optimization, process improvement, and strategic digital transformation efforts.
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Norco Bikes
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Norco Bicycles was founded in Port Coquitlam, BC in 1964. Starting as a one-man operation in a small warehouse and remodeled chicken coop, we have stayed true to our roots, which has helped us grow into a global company with over 150 bike models. All of our bikes are designed and tested in Canada, and proven around the world. Norco Bicycles is a division of Live to Play Sports.