Lela Cvetkovska

Lela Cvetkovska is a seasoned ASO Manager with extensive experience in app store optimization, localization, and marketing operations, currently serving at Nordcurrent since August 2025. Previously, Lela held the same role at Carry1st from September 2023 to July 2025, focusing on metadata optimization and creative asset development using AI. Lela's freelance expertise as an ASO Associate spanned from July 2022 to September 2023, where responsibilities included app store optimization, A/B testing, and managing localized content. Prior roles include a significant tenure at Crazy Labs from November 2016 to July 2022, where Lela contributed to marketing operations and ASO across multiple platforms. Lela's career began with roles in SEO and marketing, including positions at Cosmic Development and Kliker Marketing Agency, complemented by a master's degree in Marketing from European University and a bachelor's degree in Journalism from Iustinianus Primus Faculty of Law.