Joakim Luu

Joakim Luu is an experienced professional in digital marketing and customer acquisition, currently serving as the Nordic Head of Digital Customer Acquisition at Nordea since August 2022, where leadership and team collaboration are emphasized. Prior experience at Nordea includes the role of Paid Media & Marketing Automation Manager, focusing on strategic marketing solutions. Joakim's background also encompasses significant positions at TUI, including Senior Digital Marketing Manager, and various analytical roles, as well as experience in business development at SAS - Scandinavian Airlines. Joakim's foundational career included positions at LensWay Group, IKEA Group, Svensk Kassaservice, and Swedbank. Joakim holds a Master of Science degree in Business Administration from Jönköping International Business School and has completed undergraduate studies at Solvay Brussels School of Economics and Management.