Dennis Lee

Dennis Lee is an accomplished industry advisor with extensive experience in the consumer private equity sector, currently serving at North Castle Partners since July 2016. With a strong focus on healthy and sustainable living, Dennis Lee oversees a diverse portfolio of companies, including Smarty Pants Vitamins and Crunch Fitness. Concurrently, Dennis Lee holds a position on the Board of Directors at HydroMassage, contributing to the company's innovative approach to massage therapy. As co-founder of Fiix Body, Dennis Lee is dedicated to creating rehabilitation products designed for active individuals. Previously, Dennis Lee held key leadership roles at Octane Fitness and Life Fitness, where significant growth was achieved in the fitness equipment market. Dennis Lee earned a Bachelor of Business Administration from Hamline University.